Loading Events

« All Events

The F Factor: How Facebook Has Helped Grow My Private Practice – Antonia Higgins

April 28 @ 1:00 pm - 2:00 pm BST

Antonia Higgins

Event Details


Social media is such an integral part of life today. As therapists, we can use it to our advantage for free/low cost marketing, yet there can be a reluctance to put ourselves out there in the online world, perhaps because of reservations about how to do it ethically, or through a fear of 'getting it wrong', or maybe because of a worry that it's time wasted for little result. But that's not been my experience.

Since I started in private practice in 2016, I have worked on building an active social media presence, particularly on Facebook, as a way of being visible to potential clients. And it works for me. I receive a significant number of enquiries through Facebook and often these enquiries translate into client work.

John has invited me to explore with him how I use my Facebook presence, what has worked for me, and why I would encourage therapists to use it as a marketing tool.

About Antonia Higgins


I work with adults and young people (13+) of all genders to improve their mental health and emotional wellbeing. I went into private practice part-time in early 2016, shortly after graduating, and now enjoy being my own boss on a full-time basis. This has happened sooner than I thought! I enjoy the variety that private practice brings, including the learning curve of marketing and promoting my practice online and in person.

Event Format


This event will be an interview conducted using a ZOOM video link that will be streamed to our live video page. You will be able to see and hear the conversation, as it is happening, and use the chat room to offer your own comments and questions.

Recordings are usually posted to the library the day after the live event.

All of the events are available to view live without charge, the first time you register for one of our live events your email address is added to our mailing list. If you are already getting too much email, just click the button at the top of our emails to unsubscribe.


April 28
1:00 pm - 2:00 pm
Event Category: