Social media is such an integral part of life today. As therapists, we can use it to our advantage for free/low cost marketing, yet there can be a reluctance to put ourselves out there in the online world, perhaps because of reservations about how to do it ethically, or through a fear of 'getting it wrong', or maybe because of a worry that it's time wasted for little result. But that's not been my experience.
Since I started in private practice in 2016, I have worked on building an active social media presence, particularly on Facebook, as a way of being visible to potential clients. And it works for me. I receive a significant number of enquiries through Facebook and often these enquiries translate into client work.
John has invited me to explore with him how I use my Facebook presence, what has worked for me, and why I would encourage therapists to use it as a marketing tool.