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Counselling Is Not Like Selling Shoes – How To Market Your Private Market Online: Content Creation – Karin Brauner

July 23 @ 8:30 am - 9:30 am BST

Karin Brauner

Event Details


As a private practitioner, I know how tricky it can be to "put yourself out there" and "market" your practice.

To let people know you're there and that you're open for business, without seeming "salesy" or "pushy".

It's not the same to say "come to my shop, I'll sell you the best shoes for your feet", than to get someone from first glance of your services into your counselling room.

We can't say "oh, I think you'll benefit from sessions with me" in such a direct way. We must find a better, gentler, and more sensitive way to get clients through our door.

It is for this reason that I've created a service built around supporting therapists to improve their websites with images, videos, and other content that tells the client exactly why they want to work with this particular counsellor.

It is also important to get online, on to social media and other platforms, and "promote" ourselves and our services.

The way to do this is by adding value. It takes time and experience to create great content to do this. It is here where I come in.


KB Social Media Content Creator for Practitioners in Private Practice

YouTube Channel:
Karin Brauner (some of the content I've created for my own promotions)

@KBCounselling (more images and videos can be found through my twitter channel)

About Karin Brauner


I'm an accredited therapist (counsellor/psychotherapist), as well as a clinical supervisor. I've trained in Guatemala and in the UK, and have worked with English speakers and Spanish speakers alike.

I've been practising for 16 years. I qualified a few years ago to become a supervisor, which I enjoy, and I consider that completing a course is not essential but it does give more awareness of what to look out for when supervising someone's private practice.

I understand the need for support in the counselling and supervision areas, but also in the marketing and promoting areas, which is why I've started offering content creation services to practitioners like me.

Click HERE for my supervision model.


YouTube Videos:
1) My Supervision Model (short videos that talk briefly about my supervision model)
2) Supervision (general supervision videos and intros to my blog posts)

Event Format


This event will be an interview conducted using a ZOOM video link that will be streamed to our live video page. You will be able to see and hear the conversation, as it is happening, and use the chat room to offer your own comments and questions.

Recordings are usually posted to the library the day after the live event.

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July 23
8:30 am - 9:30 am
Event Category: