These days many therapists consider setting up an online practice, a consideration which is often driven by client demand. Setting up online has its own challenges and may feel overwhelming, especially for those less familiar with technological approaches. There are many easy-to-use solutions available to help us run and promote our businesses positively.
Thinking about our online presence is a good place to start; after all it could be where a client first encounters us. There are practical, ethical and personal factors to consider, such as;
- What am I planning to offer and how?
- How 'visible' am I comfortable with being?
- Do I work with a website and where do I start with this?
- How do I feel about using Social media?
- Am I familiar with online Netiquette?
These and many other intriguing queries crop up regularly when at the set-up stage of an online therapy business. Kate and Carole reflected on their combined experiences to illuminate areas of interest and provided guidance for prospective and existing online practitioners.
About Kate Dunn
Kate Dunn is a psychotherapeutic counsellor, supervisor and consultant/trainer currently working in private practice both online and face-to-face. Whilst working as a counsellor in a university setting she established an online service and subsequently carried out research into the Online Therapeutic Relationship, supported by Seed Corn Funding from BACP. She has shared ideas resulting from this research in journal articles (including Therapy Today, Counselling and Psychotherapy Research Journal and TILT magazine) and in the book: “Psychotherapy 2.0: Where Psychotherapy and Technology Meet”, Edited by P Weitz, Karnac Books 2014.
About Carole Francis-Smith
Carole Francis-Smith is a counselling psychologist working in private practice. Carole currently provides therapy both face-to-face and online, runs trainings for therapists considering working online (and other mental health/staff resilience areas), and business coaching for therapists setting up an online practice. Her doctoral research was in the Online Therapeutic Relationship from which she also became fascinated by online communications in broader contexts, especially where these impact on the work of therapists and the experiences of clients. She writes articles on the subject, gets involved in debates and writes reviews for/advises other private practitioners through an online resource called The Private Practice Hub.