Once you have decided on your next CPD event and booked the venue, there is a lot of work ahead to get your event marketing started. You cannot afford not to be promoting your event on social media!
Use the tasks below to get started
If you need some advice about the following tasks or you would like us to take on some tasks for you, give us a call. We will talk through getting your promotion strategy going.
Use the task list below to get started today
Initial Setup
- Create the event page in Eventbrite
- Create an image as the theme of the event
- Find the right #Tag
- Create a lead page which provides a URL to share and let people sign up via FB messenger
- Create Bitly link that can be shared on email signoff's, social media bios etc
- Gather presenter bios
- Create a Mail Chimp List
- Create a Facebook event connected to your business page
- Create a private facebook group for attendees....this link is sent with the email confirmation
Event Images
- Event Info image
- Testimonial images from previous events
- Presenter Image
- Image of location
- Image of programme
- Facebook/Twitter header image with event image
- Image of Sponsor
- Gifs (flashing images of event promotion)
Event Videos
- Event Info
- Organisation promotion
- Testimonials from previous events
- Presenter promotion
- Location image
- Programme
- Sponsors
Schedule Posts - Twitter/Facebook
- Create a Schedule on MeetEdgar for Tweets and Facebook posts
- Release of early bird prices
- End of Early Bird ticket price
- Countdown posts - 1 Month to go|1 Week to go|1 Day to go
Facebook Messenger ChatBot
If your ChatBot is not already set up, you will need a Welcome Message and Menu to start with (Test Onlinevents ChatBot HERE)
- Add your event as a button option in our chatbot
- Create Facebook posts to offer a free resource (this will be your lead magnet which will have a call to action for your event) If you have 4 different lead magenets you can do this step once a week (this is a great way to grow subscribers) Your ChatBot will send the resource to everyone who comments on the post
- Create a lead page to share on other social media platforms
- Create a pop up for your website to offer a free resource and or to get updates for upcoming events
- Create sequences to send to subscribers leading up to the event (this is a full automation and will take a lot of time to set up....if you want this added there will be extra costs)
Live FB Video Schedule
Coaching time will be offered as to how to do a Facebook Live
Facebook LIVE TOPICS:
- Why the title was chosen
- Share info about the speakers
- Talk about the venue
- What people will get out of the event
- Testimonials from previous events
- Talk about the training organization
Additional Tasks
- Create Lead Magnets (a blog, top tips, something relating to your event topic)Articles/blogs about the content of the event / 5 Steps to/Reasons for/Things people don't know etc. (relevant to your event)
- Create resource guide as a pdf
- Set up your next event on Eventbrite (so you can invite delegates at the end of the day)
Post Event Tasks
- Finalise the resource guide to be sent to all attendees
- Send Thank you email to delegates with a link to the next event
- Send a thank you email to presenters with a link to an electronic gift voucher if appropriate
- Edit a short video with images and videos, testimonials provided as promotion for future event.